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“Like Vera Bradley, Sanrio has a rich heritage rooted in the gift industry, appeals to a multi-generational customer base, and is passionate about spreading joy and inspiring optimism through its products,” noted Jackie Ardrey, CEO of Vera Bradley, Inc. Three new patterns featuring vibrant motifs of the nostalgic character in a candy-colored palette were designed exclusively for the collaboration: Hello Kitty Paisley, Hello Kitty Gingham, and Hello Kitty Bows.

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Select styles are also available on .Ĭombining Hello Kitty’s signature kawaii style and happy spirit with Vera Bradley’s beloved bright and cheerful patterns, the smile-inducing collection is full of fun and perfect for fans of all ages. The Vera Bradley | Hello Kitty collection is now available to shop in Vera Bradley stores nationwide and online at /hellokitty. (Nasdaq: VRA) today announced that Vera Bradley, its iconic American bag and luggage lifestyle brand, has collaborated for the first time with global lifestyle brand Sanrio®, best known for internationally recognized pop icon Hello Kitty®, to unveil a co-branded collection. FORT WAYNE, Ind., J(GLOBE NEWSWIRE) - Vera Bradley, Inc.